HYOMIN KIM
Hyomin Kim is a designer working across branding and virtual reality, creating visual and sensory experiences from abstract ideas.
Selected Work
1. Uncle T’s
2. The Paris Sewer Museum
3. Music for All
4. Funguy Text
5. Goot
PROJECT
Uncle T’s
CATEGORYBranding
AGENCYThe Working Assembly
Uncle T’s rebrand transforms a beloved 50-year-old Kittitian institution into a modern, world-class fast casual brand while preserving its local soul. Rooted in the culture, warmth, and pride of St. Kitts, the new identity elevates the shop to stand confidently alongside international chains while celebrating its legacy as a trusted, community built staple. Inspired by the island’s vibrant energy and tight knit spirit, the brand blends bold, craveable appeal with authenticity and familiarity. Sustainable packaging becomes an extension of the brand story, reinforcing a forward thinking and responsible future. The result is a refreshed Uncle T’s that attracts new customers, deepens loyalty among locals, and sets the foundation for expansion across the Caribbean.