HYOMIN KIM



Hyomin Kim is a designer working across branding and immersive media. Their work makes ideas visible and felt.
Selected Work
1.   The Paris Sewer Museum
2.  Music for All
3.  What Is Grappling?


4.  Rear Car

5.  Goot
6.  Fun Guy



PROJECT
City Lights
CATEGORY
Branding
PROJECT DETAILS City Lights is a casual bar which is located in Gangnam, Seoul. I designed their brand identity. Within the recent years, Korea has experienced serious air pollution. Since the main theme of the bar is city-pop which is a loose category of Japanese pop music that emerged in the late 1970s, I combined 70s city-pop images with air pollution.